About the Role

The Content Creator is responsible for producing high-performance, native-first content across TikTok, Instagram, and paid ads.

This is not a fluffy “brand awareness” role.
You will be creating content designed to:

• Drive revenue
• Launch products
• Push campaigns
• Build hype
• Grow the Punters movement

You’ll work directly with the founder and marketing team to concept, shoot, and execute scroll-stopping content at scale.

This is a contract position with strong upside for the right operator.
If you want safe, polished, corporate marketing — this isn’t it.

If you want to build something loud, fast, and culturally relevant — keep reading.

Responsibilities

Content Production

• Shoot and produce short-form video content (TikTok, Reels, Shorts)
• Create paid ad creatives optimized for conversion
• Film product launches, giveaways, challenges, and on-course content
• Turn trending moments into brand-relevant executions
• Repurpose long-form footage into multiple high-performing cuts

Creative Strategy

• Pitch new hooks, concepts, and content angles weekly
• Study top-performing ads and reverse engineer why they work
• Build structured hook → problem → solution → CTA formats
• Understand how to create content that feels native, not like an ad

Performance & Optimization

• Analyze content performance (watch time, CTR, hook retention)
• Iterate quickly based on data
• Produce volume without sacrificing quality
• Test aggressively

Brand & Culture

• Maintain Punters tone — fun, sharp, confident, slightly unhinged but premium
• Represent the brand on and off camera
• Be comfortable being on camera when needed
• Protect the authenticity of the brand

Required Experience / Qualifications

• 1–3+ years creating short-form content
• Proven ability to create engaging, high-retention videos
• Strong understanding of TikTok & Instagram algorithms
• Basic editing skills (CapCut, Premiere Pro, Final Cut, etc.)
• Comfortable filming in dynamic environments (golf course, events, warehouse)
• Ability to work fast without hand-holding

Bonus if:

• You play golf
• You understand golf culture
• You’ve created content that has driven direct sales
• You’ve worked with DTC brands

Who You Are

You don’t need to be micromanaged.

You don’t wait for inspiration — you create it.

You understand that content is a volume game.

You care about hooks, retention curves, and conversion rates.

You’re competitive.

You want your videos to outperform everyone else’s.

You don’t get precious about ideas — you test them.

You want to build something big.

Why This Role Matters

Content is our growth engine.

The right creator doesn’t just make videos — they create demand.

They turn drops into sell-outs.

They turn product features into culture moments.

They turn followers into customers.

This role directly impacts revenue.

Not impressions. Revenue.

Why Join Punters

• Be part of one of the fastest-growing golf brands in Australia
• Work directly with the founder
• High creative freedom
• Performance-driven upside
• Access to product launches, campaigns, and major brand moments

We are building something that doesn’t exist yet in golf.

If you want to play it safe — don’t apply.

If you want to build the brand everyone talks about — we’re listening.